Erin McCann, Founder/CEO

Erin founded C+B® to help people make compassionate, healthier choices for their themselves and their families, animals, and the planet. Certified in designing sustainable nutrition plans through Harvard Medical School, Erin coaches and collaborates to increase adoption of healthy plant-based foods. She also applies holistic behavior change, operational improvement, and mindfulness strategies to improve human and animal wellness for pet parents and veterinary teams, research teams, and more.

Erin leverages extensive experience leading change management, strategic planning, consumer behavior and marketing, and operational improvement at Google, Twitter, the University of Michigan, Virginia Tech, and more. She holds a Master of Business Administration from Harvard Business School, with distinction, a Master of Science in International Animal Welfare, Ethics, and Law from the Royal (Dick) School of Veterinary Studies at the University of Edinburgh, with distinction, and a Bachelor of Business Administration from the Stephen M. Ross School of Business at the University of Michigan (Michigan Ross), with high distinction. Erin served on the Board of Directors for the Humane Society of Huron Valley (Animal Shelter).

C+B®’s name was inspired by her goal of combining compassionate areas of focus with beneficial change management and by the initials of two special needs adopted animals — her (since-passed) pup Cody and her sweet kitty Bogart, who she hopes inspires others to adopt, care for, and bond with their animals.