From veterinary clinics to adult and pediatric care: replacing flawed metrics with ethical, evidence-driven systems that build real well-being and fitness across species

Redesigning Care Systems That Work—For Humans and Animals
We partner with clinics, researchers, and mission-aligned teams to redesign health, care, and fitness systems at the intersection of ethics, health, and behavior. Our focus is on exposing structural blind spots—especially those created by flawed metrics, environmental modulation, and caregiver exclusion—and applying Full Matrix approaches grounded in behavioral data, ethical analysis, and real-world context. The goal: build systems that support true functional health, not simply numbers on a chart.

Whether addressing:

  • Veterinary care models that misclassify obesity or overlook environmental contributors to clinical signs

  • Pediatric health systems where measurement distortion and caregiver invisibility can derail effective care

  • Adult and child obesity interventions that conflate weight with health, penalize muscle gain, or ignore environmental and behavioral drivers

…our work applies a Full Matrix approach to replace oversimplified tools with system-level insight, enabling care that protects, not just prescribes.

About Erin

I’m a systems strategist and researcher working across veterinary, pediatric, and adult health contexts to redesign care systems at their ethical and operational foundations—integrating multi-species insights, environmental considerations, and caregiver expertise to prevent avoidable harm and promote sustainable, real-world fitness and health.

By integrating lived data, Full Matrix analysis, and ethical redesign, I challenge assumptions that equate numbers with truth. My recent work includes:

  • Veterinary-led obesity research

  • Cross-species nutrition systems

  • Pediatric analogs in caregiver behavior change

I consult with care-focused teams who are ready to evolve—those seeking systems that do less harm, reflect reality, and treat caregivers not as compliance risks, but as decision-makers.

I consult with care-focused teams who are ready to evolve—those who seek systems that do less harm, reflect reality, and treat caregivers not as compliance risks, but as decision-makers.

“At C+B®, we believe systems must not only reduce harm, but protect care itself. By respecting the autonomy, needs, and interconnected well-being of humans and animals alike, we help create systems that are functional, ethical, and empowering.”

— Erin McCann, C+B® Founder/CEO

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  • "I wholeheartedly recommend Erin to anyone seeking exceptional support and meticulous feedback. Her knowledge, attention to detail, and dedication make her an invaluable asset in the realm of flexitarianism and plant-based nutrition. Working with her was an absolute pleasure, and I look forward to future collaborations that continue to shape a healthier, more sustainable lifestyle."

    -- Ritchie Nkana, Award Winning Online Fitness Coach, Author

  • "I have worked with Erin McCann for the past three years on various strategic planning efforts. She is incredibly professional, knowledgable, responsive, and helpful. It has been a true pleasure working with Erin and I cannot recommend her strongly enough."

    — Leading scientist, professor, published author, and expert in detecting, tracking, and mitigating the effects of disease outbreaks

  • "Thanks so much for the session. I can't recall a presenter so quickly and comprehensively incorporating pre-session polling into a workshop. Loved it."

    — Executive Director, Animal Shelter and Social Impact Advisor

  • "Erin is both knowledgeable and a pleasure to work with. There are many management consultants but her focus on animal issues sets her apart."

    — Board president, non-profit organization