Welcome to Compassionate + Beneficial Living™, where human and animal wellness is our core focus.

By championing the well-being of all creatures, we strive to create a more compassionate and sustainable world for every living being.

Check out the latest podcast episode:

Our well-being is intertwined with animal wellness. By adopting more plant-based foods, caring for animals, and making more sustainable choices, we lay the groundwork for a more compassionate world for humans, animals, and the planet.

Human and animal wellness is at the heart of everything we do.

At C+B® Compassionate + Beneficial Living™, we believe that compassionate change comes from serving the whole person, caring for animals boosts our own well-being, and sustainable, high quality lives for all beings are possible.

Through our innovative blend of business strategy, change management science, and mindfulness practices, we coach and consult with teams, families, and individuals to enhance human and animal wellness.

Our services include:

Supporting adoption of plant-based and humane foods

Improving pet care practices

Fostering team wellness initiatives

We go beyond traditional methods.

We understand that human and animal wellness encompasses more than just physical health. That's why we focus on the six pillars of lifestyle medicine:

Whole food, plant-based eating

We empower you with strategies to adopt more whole, plant-based foods, nurturing yourself and the planet while being kind to animals.

Physical fitness and activity

Obtain effective strategies to boost your physical fitness and daily activity levels to live a healthier and more active lifestyle.

Sleep quality

We offer insights to help you increase the quality of your sleep, supporting your overall energy, vitality, and well-being.

Stress management

Benefit from personalized coaching on stress improvement techniques, including mindfulness practices, physical activity, and more.

Avoiding risky substances

Gain practical guidance on avoiding risky substances, equipping you to make informed choices to support your health and well-being.

Meaningful social interactions

We assist you in connecting with communities to bolster your goals, forge new relationships, and receive valuable social support.

We support organizations and initiatives that champion human and animal rights and wellness, including:

  • ASPCA

  • Ronald McDonald House Charities

  • Best Friends Animal Society

  • MD Anderson Cancer Center

  • The Nature Conservancy

  • Girls Opportunity Alliance

  • United Service Organizations

  • Humane Society of the US & International

  • St. Jude Children's Research Hospital

  • Farm Sanctuary

  • United Nations World Food Programme

  • Sheldrick Wildlife Trust

  • My Brother's Keeper Alliance

  • PETA

  • Mayo Clinic

  • National Breast Cancer Foundation

  • re:wild

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  • Dave Thomas Foundation for Adoption

  • Virginia-Maryland College of Veterinary Medicine

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  • Harvard Medical School

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  • University of Michigan Athletics

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  • Oceana

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  • Mercy For Animals

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  • World Animal Protection

We recognize the profound impact that animals have on our own well-being and the interconnectedness of all species on this planet.

  • Compassionate choices for all

    At C+B® Compassionate + Beneficial Living™, we understand that for many people, the love of their pets is what helps them understand and empathize with other animals. It's what leads them to make more compassionate choices for all creatures, from the food they eat to the clothes they buy to the way they treat animals in industry.

  • Helping animals across all species

    That's why our mission extends beyond the care of companion animals to encompass a broader spectrum of animal wellness. We advocate for and provide support to organizations dedicated to helping animals across all species, whether it's rescuing farm animals from neglect and abuse or protecting wildlife habitats from destruction.

By championing the well-being of all creatures, we strive to create a more compassionate and sustainable world for every living being.

  • We offer products and services tailored to support pet owners, including gifts for pet lovers that celebrate the unique bond between humans and animals.

  • We also provide resources and guidance to individuals, families, and organizations seeking to make more compassionate choices in their daily lives.

  • Whether adopting a plant-based diet, choosing cruelty-free products, or advocating for animal rights, we empower people to extend their compassion beyond their own pets to animals of all species.

“At C+B®, we believe that by fostering empathy and compassion for all creatures, we not only enhance our own well-being but also contribute to the greater good of our planet. Join us in our commitment to creating a world where all beings can thrive in harmony and compassion.”

— Erin McCann, C+B® Founder/CEO

Listen up.

Check out the latest episode of the Compassionate + Beneficial Podcast™

  • Healthier, plant-based food choices

    Certified in designing sustainable nutrition plans through Harvard Medical School, Erin coaches and consults on simple, quick, effective ways to improve healthy cooking and eating focused on whole, plant-based foods.

  • Wellness for pet caregivers & pets

    Combining change management, operational improvement, and mindfulness strategies, Erin develops holistic approaches to improve wellness for pet parents, veterinary teams, and animals.

  • Safer travel with animals

    From car and air travel safety concerns to pet-friendly accommodations and preparing for emergencies, Erin helps travelers, policymakers, and industry improve the safety and well-being of pets, pet parents, and more.

  • Research & lab team wellness

    Erin seeks to accelerate innovation in the ways research is conducted to improve the well-being of people and animals involved while increasing operational efficiencies, reducing costs, and improving research outcomes.

Schedule time to learn more

  • "I wholeheartedly recommend Erin to anyone seeking exceptional support and meticulous feedback. Her knowledge, attention to detail, and dedication make her an invaluable asset in the realm of flexitarianism and plant-based nutrition. Working with her was an absolute pleasure, and I look forward to future collaborations that continue to shape a healthier, more sustainable lifestyle."

    -- Ritchie Nkana, Award Winning Online Fitness Coach, Author

  • "I have worked with Erin McCann for the past three years on various strategic planning efforts. She is incredibly professional, knowledgable, responsive, and helpful. It has been a true pleasure working with Erin and I cannot recommend her strongly enough."

    — Leading scientist, professor, published author, and expert in detecting, tracking, and mitigating the effects of disease outbreaks

  • "Thanks so much for the session. I can't recall a presenter so quickly and comprehensively incorporating pre-session polling into a workshop. Loved it."

    — Executive Director, Animal Shelter and Social Impact Advisor

  • "Erin is both knowledgeable and a pleasure to work with. There are many management consultants but her focus on animal issues sets her apart."

    — Board president, non-profit organization