About C+B®

Mission

Sustainable, high-quality lives for people and animals through coaching and consulting to:

  • Help orgranizations, teams, and individuals shift to more healthy plant-based and humane foods

  • Improve well-being for companion animals (pets), pet parents, and veterinary teams

  • Improve travel with animals, including pet-friendly considerations by car, air, hotel, and more

  • Expedite innovation in research in ways that benefit research outcomes, people, and animals

Values

  • Item description

We work to bridge differences

Achieving positive change for animal welfare requires bridging differences and understanding diverse perspectives, including perspectives that differ from one’s own views, values, and beliefs.

C+B® Compassionate, Beneficial Change Management™ works to foster greater understanding across groups and establish constructive dialogue to improve learning and facilitate positive change in ways that benefit people and animals.

Capabilities & Consultancy

C+B® Compassionate, Beneficial Change Management™ combines experience in strategy development and execution, marketing, communications, financial planning, operations, and organizational effectiveness within education and learning, health care, veterinary care, consulting, business and consumer technology, and non-profit management. Our capabilities include:

 

Strategy and planning

  • Strategic agile planning

  • Operations management

  • Project management

  • Technology enablement

Communications

  • Digital strategy

  • User experience design

  • Questionnaires & feedback

  • Strategic messaging

 

Change management

  • Employee feedback

  • Strategic engagement

  • Analytics & reporting

  • Inclusive design

Program development

  • Market analysis

  • Feasibility studies

  • Proposal development

  • Funding strategies

 

Erin McCann | MBA, MSc | Founder/CEO

Erin McCann founded C+B® Compassionate, Beneficial Change Management™ to help organizations and individuals achieve positive health and well-being outcomes and improve quality of life for people and animals. She leverages extensive experience leading change management, strategic planning, consumer behavior and marketing, and operational improvement within industry, educational institutions, and healthcare and veterinary care settings.

Erin McCann, Founder/CEO, C+B® Compassionate, Beneficial Change Management™. Copyright © 2020-2024 C Plus B LLC. All rights reserved.